A colourful fashion blog supporting independents & sustainable fashion in Bristol and beyond since 2011

Showing posts with label Fruits Magazine. Show all posts
Showing posts with label Fruits Magazine. Show all posts

Monday, 19 March 2018

Sista Fashionistas

I have many fabulous & creative friends, each have their own style & dress well, but there is one friend who is positively on the same fashion wave length as me. We barely see each other anymore & live in different cities but we always seem to rock up with similar looks. My fashion twin is Selena,we are sista fashionista's, who are inspired by street style, bright colours, clashing prints & have been working the Harajuku girl look since the early noughties. 

Streetstyle devotees No Debutante & Dilly Foxtrot on our recent meet up


I met Selena when I lived in Leicester (where I also went to uni), at the time we both liked skate style & punk so were already on a similar fashion vibe, we then discovered Fruits, a Japanese street style book & magazine that featured quirky, Japanese kids from Tokyo, wearing the most amazing outfits. I was hooked from the moment I bought that book & went on a hunt to buy as many stripey long socks & brightly coloured tights as I could to perfect my Harajuku (the area in Tokyo where many of the Fruits photographs were taken) look. Independently to me, Selena was doing the same thing.

Winter layering featuring my new favourite polka dot trousers, a polo neck & a Fix Up Look Sharp sweatshirt.


I am not as influenced by Tokyo fashion as I used to be, the original Harajuku scene ended years ago & Fruits Magazine,sadly, no longer exists. It was also kinda ruined a bit for both Selena & I by Gwen Stefani (who was one of Selena's style icons up until this point) Gwen in 2005, announced she had discovered a new look & started the Harajuku Lovers perfumes, had the 'Harajuku Girls' dancers in her shows & just completely took it for herself, Harajuku had gone mainstream, everyone was into it. 

The Fruits style had been sold out to the corporate giants & whenever something starts 'trending' like that I immediately jump off the bandwagon. Selena and I were late-comers to the scene ourselves back in 2001, as the Harajuku style was first documented by Fruits creator & photographer Shoichi Aoki back in 1997. I, like a lot of people, wanted to remain unique in my style, so the popularisation of kawaii fashion was a fashion nightmare for me, the high street went Harajuku! Nooooo! 

Selena rocking her layers in a mustard jumper & tights, with a cute monochrome shirt & camouflage shorts.
"I got the shorts in the mens department in Primark" 

There is another side to the Fruits style that I am not too comfortable with; these Japanese kids were mass buying clothes, they were from comfortable backgrounds, had disposable incomes & nearly everything they wore was branded with labels from Vivienne Westwood to Super Lovers. It was more bling than the DIY kawaii-punk style that it first appeared to be; although the styling was amazing, there was a price to pay for kawaii fashion & that's not just lining the pockets of big brands, it was also wasteful, unsustainable & ethically bad. Disposable fashion is not something I want to be associated with. 

I took my inspiration from the styling alone, there was no way I could afford Comme des Garcons & Jean Paul Gaultier, so I became inspired to make my own clothes & recreate the look mixing my existing wardrobe with clothes I had created & contemporary items from the high street. The Fruits styling was always about the accessories too, so that was another easier way to covet the style, I am highly inspired by streetstyle these days but the roots to my look stem from Fruits magazine & a need to wear playful, comfortable, non-conformist fashion. 

Don't forget the twinning short crop pink hairdos - another fashion coincidence! 

Selena is also a fashion blogger & is known as Dilly Foxtrot Investigates in the blogging community, the blog is based around childrenswear, as Selena (like me) also used to be a childrenwear designer & (like me) had to put a hold on her fashion career to look after her (yes, like me again) three children (I told you we were fashion twins) & (there is a pattern emerging here.....like me) started a fashion blog to keep spreading the fashion love whilst looking after small children; blogging was a away in, to remain in the fashion industry & by any means necessary! 

The Dilly Foxtrot Investigates blog covers topics from raising children to her latest fashion obsessions. I personally get just as much fashion inspo from childrenswear as I do from adult fashion, the colours, prints & shapes are always so playful, I'm gonna dress like a kid for the rest of my life! Being a blogger, Selena also gets it that I love to document what people wear, many friends like fashion but aren't too keen to have me sharing their looks on my instagram & blog, which I totally respect, Selena let's me photograph her which is inspiring & much more fun! 

Modern vintage twinning back in 2003


Despite our love of playful styling Selena & I are still inspired by underground fashion trends & streetstyle, which is why, even after not seeing each other for a year, except on Instagram (which we both love), we still manage to have followed similar fashion routes & end up looking like we planned to dress the same way. It's laughable really, as we both get comments from people about the way we dress, we know we don't dress the same as the people around us but somehow we seem to follow the same fashion paths without being influenced by each other. As Selena put it at our most recent meet up "People think I am unique, that nobody else dresses like me but I tell them, there are thousands of people who dress like me, all over the world, I follow them on Instagram!". 

We both agree that we love Instagram, it is so friendly, people actually talk & compliment you, there are so many different people to follow & it's great to connect with fashionistas all over the world who have the same fashion vision as you, which was a connection we didn't have before social media. This platform really works, if you don't get hung up on how many followers you have, blissfully ignore the false/ like for like followers & just follow people that generally inspire you, it will make you feel happy, supported & inspired in a positive safe place. Spread the fashion love we say & find your fashion twins they are in this big world somewhere, in their thousands! 





All photography by No Debutante

If you are having a fashion event, a new collection or fun event you would like No Debutante to promote please get in touch!

No Debutante promotes fashion independents, new designers & sustainable fashion. 

Check out my work with Bristol 24/7 magazine here under my name 
Emma Gorton-Ellicott

If you are interested in collaborating with No Debutante or getting featured on the No Debutante blog please contact me nodebutanteblog@gmail.com

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Thanks for checking in Fashionistas
ND xx 







Tuesday, 8 January 2013

My Girl Lollipop

 I have always been a bit of a tomboy who also happens to dress real girlie sometimes....what's wrong with that? As an opposite to my androgynous boy side I also have a child like, dressing up. girlie side.
I have always loved the 1960s Dolly look which made the model Twiggy a fashion icon. I love the basic, childlike outfits of the era and those eyelashes! I once heard Twiggy say on TV that she would put on a few sets of eyelashes and then about 8 layers of mascara to get the look! I am always a fan of dolly style make-up, I love the dolly rouge on the cheeks, worn with those eyelashes and the side parted mod like hair style.
I started using child like hairstyles on my hair as a teenager during the early 1990s circa Bjork Debut era, I loved Bjork's style and the way she styled her hair and coveted it.
Around the same time there was a new underground culture emerging in Harajuku in Japan, this was documented in Fruits Magazine by photographer Shoich Aoki who photographed street fashion portraits within the suburbs of Tokyo.
Many of the portraits featured cute and childlike styles.
Fruits achieved cult status in Japan during the 1990s and more recently mainly thanks to social networking, worldwide cult status.
I personally didn't find Fruits until about 1999 when I found the newly published Fruits Book on the shelf in Selfridges and had to buy instantly! I had seen some fashion images of Harajuku kids in magazines but not on this scale!! Since then, I have been obsessed with Fruits Magazine and Japanese Street style culture, so much so that for our honeymoon Phil and I went to Tokyo and got to hang out in Harajuku on a Sunday, despite the scene not being quite as big as it was during the 1990s, I still loved it and got to be a Harajuku girl for a day!



Oversized hair bows and child like graphics.


1960s Dolly Style

Fruits - the book that started my Harajuku obsession!


1990s Bjork style


Retro child like prints, baby pastels and dolly styles at Meadham Kirchhoff  SS 12


Child like styling and outfits made from hand painted pastel net curtain fabrics by New Zealand fashion graduate Ella Barton Buchanon via my favourite blog Style Bubble!
I want Candy!



Cute styles from Annikavictoria and Wonderlandharu who I follow on fashionfinder.asos.com


Child like make-up and accessories


Baby doll dresses


White ankle socks and DMS!


Cute hair styles in bright colours and geek chic


Since there will always be children, this child like dolly style will remain and although it will adapt to become more contemporary with each scene and trend, the inspiration behind it will remain timeless and I certainly hope to continue to be influenced by it and hope to become the eccentric old 'fashion obsessed' lady that I aspire to be! ND xx
Thanks to all below for the wonderful images via my pinterest Fashion board! http://pinterest.com/nodebutante/
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