Simple ways to support independent creatives on social media

You start to follow a creative on social media, you are loving their content, their inspiring photos, fun videos and what they create and you think to yourself, 'I'm gonna buy something from them one day, I'm gonna tell them just how amazing I think they are'..,...but you just press 'like' and scroll on through your feed, dishing out likes to a selected, and often random, few...We've all done it! We are all guilty of this!

Your favourite creative has no idea how much you like their work, whether they are a maker, a musician, a hair stylist, an artist, they can't read your mind. Instead, they are creating away, oblivious, that they are making so many people happy and inspired. 

They are unsure if the content /products/ music/artworks that they are creating is exactly what their followers want (despite having hundreds, even thousands of followers) and why? 

Because so many of us don't say anything, we drop them a like and follow, what more do they want from us?

They want feedback. 

They want praise, they want support, they want to know what you like and what you don't like, this in turn helps to motivate them and inspire their creativity further. It makes them happy. 

Why would I want to help them you may ask...Well, why not? 

We are a funny old bunch the British, stiff upper lip, slagging off success with a feeling that sharing your talents is to show off and being kind to others is a sign of weakness (seriously??). 

Well, this archaic view needs to be shaken off. You are all AMAZING and everyone has the right to be amazing and to be kind to each other without being accused of either being a fake liker or a kiss-ass! 

We are all having such a crappy time of it lately that we know what we are all feeling, so kindness is so important right now. 

There are various ways to share the love, virtually and physically (in person- can you imagine?) here are a few examples.

SHARE THE LOVE

Supporting each other via Social media

If you are following and liking creatives you are already supporting, but could you do more??

The next time a creative shares a blog post, a video or a piece of music, why not actually take the plunge and interact with it? Listen to it, watch or read it? 

Why not go even further and share it on your own social media? Will it offend your followers? Certainly not! The more we all share indie creatives work, the more people will move away from mass consumerism and appreciate independent creativity! 

This is how important it is to say more than 'like'. If you really do like what you see, give creatives a positive boost and the motivation to keep going. You gotta share the love! 

We saw lots of support over Christmas for small business, with friends and followers sharing posts and links to online shops, THIS WAS AMAZING but why stop at Christmas? Keep sharing, it doesn't have to be the same small businesses every time, do some research, find new creatives and others will follow.

The next step asks you to part with your money, of course you should only buy something because you really like it (or actually need it) but do consider small business over corporate where possible and buy their stuff! 

Sharing the indie joy with my exclusive Emotional Waterfall Buddha! 

Hitting save on instagram

A brilliant tip to remind yourself of an indie made gift that you have seen on instagram is to save the post. You may not want the item right now but having it in your saved archives is a brilliant way to remember and rediscover it at a later date.

I have been hitting save constantly since I discovered this gem. It's almost like pinterest, where I am saving all my favourite things, from inspiration to self care tips to products that I love and want to buy, either for myself or as gifts for others. It's a win, win for both customers and indie business. I love it! Try it out and let me know what you think. 

Where is the save button you ask? Bottom right, below each post, looks like a square with a triangular chunk taken out the bottom. Where are your posts saved? Click on the burger (three lines, top right) on your profile page. Now get saving! 

Sharing on Instagram Stories is so EASY!!! 

One of the simplest ways to share indie creatives posts is to share them on Instagram Stories, just click that arrow (looks like a paper aeroplane see above graphic) and share posts direct to your stories. 

I share a few stories a day mostly via my Fruit Salad platform, I am so happy with who I follow on there, everything is so inspiring, so when I get a moment I share. 

It's not on my wall, its only there for 24 hours but it lets people know that 

1) I got their back...and...

2) That I really like something and want everyone else to see it and like it too. 

That's all, its easy and I am addicted to the cute gifs!! (Cute gifs optional). 

Please do this!!!! 

Commenting is super important

One of the best things you can do that comes for free is to simply write a small comment below a creatives post, to let them know you are there and that you are enjoying their content. 

Not only does this make creatives feel all warm inside, it also ups their engagement on social media really helping them to share their amazingness and reach more people who could become their future followers, supporters and customers! This is also the same with likes, saves and shares. Well done! You've done a good thing! 

It only takes a moment but your kindness to take time to write something from the heart  - other than a few emojis - will mean the world to a creative /small business. It will stay with them a lot longer than it takes you to write it, that's for sure! 

Sharing more Indie biz love - Introducing the lovely founder of 
Carny Valley Capes,  Cat Johnson

Indies supporting Indies

As I say in the vlog that accompanies this post, I would also encourage other indies to share the love and create communities within social media. It is so important to get involved and be present, not just as a content creator but as a follower and fellow indie supporter. 

If you want to up your following and reach (reach is more important than likes these days) you need to like, comment, share and create conversations with fellow makers, who will in turn, do the same for you; offering out handy tips, share new business opportunities and may even want to collaborate or work with you. 

I promise the more you do this the more you will feel part of an online or maybe when things are back to something relatively normal, a local indie biz community. 

Sharing the love & repping my fave I am R polo earrings!

When hugs are out of the question...

When we are allowed to see each other again and hang out in social situations with OTHER PEOPLE we need to start visiting our local indie owned shops, indie pubs and eateries, buying local produce, supporting your mates band or art exhibitions in person. No excuses! Just do it! 

We are so desperate to get back out into society but are we willing to change?  Or when some normality is restored will we be back to mass consuming and corporate supporting 'just cos its easier''???

Now is the time to make the change! Changing our mindset and lifestyles, supporting small and local, not just at Christmas, but all year round! 

The other thing is to support your family, close friends and colleagues in their creative endeavours and indie businesses. 

It sounds obvious but I know from personal experience that many of the people that surround me have never read one of my blogs, listened to my radio show or even looked at my Fruit Salad website. 

I often hear this from creatives and it seems shocking but I just think we have got lazy. There is so much happening on social media that we are not checking in with the creativity that is happening around us and on our doorstep!

Your friends and family need that boost from their nearest and dearest. So check in and acknowledge their creativity and give it the attention it deserves. It may even surprise you!

Praise means the most from someone who is close to you. Your friends and family are not mind-readers but they may think you are just not interested in what they do, so speak out and share the love! 

Amazing catsuits by Burnt Soul. Credit - Burnt Soul

Being thankful

I watched a great IGTV video from Bristol catsuit queens Burnt Soul this week, who were sharing tips on starting up your own small business, after noticing so many people had done just that during lockdowns. Instead of keeping the secret of their success to themselves they shared the love. 

One thing that stood out to me and made me think - I NEED TO DO THIS  - was Burnt Soul's display board in their studio (I've not seen it but it sounds AMAZING) with positive quotes, photos and feedback from all of their customers, reminding them how loved they are and that their hard work is really appreciated. Which is especially great if you are having a down day AND everyone has those. 

Everyone should have a positivity wall!! In my opinion!

In my next blog post I shall be discussing how some 'so called' sustainable fashion articles can, despite meaning well, give out the wrong message. This headline "I wore the same dress for 100 days" didn't impact me the way it was meant to. What does it conjure up in your mind? 

As always I am really interested to hear any feedback about this post (especially as it is pretty much encourages you to give me feed back) and anything that is mentioned within it that you would like to contribute to the conversation. 

Please give the IGTV vlog that accompanies this blog post a watch too.

NEWSFLASH

This week I shall be taking part in the Bristol Market online market with my slow fashion brand Fruit Salad. I am also going to be doing an Instagram live chat on Friday 12 February at 3pm with sustainable fashion designer Evie from Daines Atelier, discussing what we shall be selling at the market and sustainable fashion. 

I have an exclusive code that you can use during the 24 hour virtual market - which takes place in Bristol Markets Insta stories - alongside 30 other small business makers - from 8pm Friday until 8pm Saturday 13 February.  Type in BRISTOL at checkout to get 15% off everything in the Fruit Salad online shop. 

Thank you for supporting XX Big Love XX

How looking outside the box can inspire creativity

 

My goodness, why is everything so hard at the moment???

I started the day so positively, I had planned today's vlog and was mentally ready to smash it! Then the first of many home distractions and interruptions happened (watch the vlog to find out some of them), right in the middle of my 'record in one take' weekly vlog! 

Despite the chaos of home-life, I really want to keep posting a weekly vlog and blog as I actually enjoy it, so I refuse to be beaten by a few home distractions! 

By the time I did finally get back to recording the vlog, I was stressed out but wired and decided to just go for it and you know what? I think I got away with it! Find the link at the end of this post and make your own mind up! 

This week's topic is actually about looking outside the box to inspire creativity, so let's ignore the lockdown home-life madness for now and get stuff done! 

A rare, calm family moment! 

Adapting to change

The main inspiration that led to this weeks topic was actually stock, or a lack of it.

For the past month I have been having problems trying to get stock (beautiful pastel beanies for Fruit Salad) in from my local suppliers due to a mix of both Brexit and covid issues. It's been super frustrating and, to be honest, as a new business, I hadn't really given a thought to how Brexit may personally affect my business. 

In hindsight, I wished I had ordered lots more beanies in, not just because of Brexit, it's also the best time of year to sell beanies so there's a little note to myself for next winter! But hey! You live and learn.

On a positive note it has actually made me reconsider other ideas that I had in the pipeline for the future of a more sustainable Fruit Salad Beanie, that may now come into plan. Which can only be a good thing! 

However, I am now also getting very low on my stockpile of pre-loved garments and fabrics that I use to create my Fruit Salad REWORK collections, despite doing a massive charity shop haul back in October.

I long to be back in the charity shops sourcing new fabrics to rework but, due to current lockdown rules, that will have to wait until at least March! 

It's time to scrape the barrel and see what I can create with what I currently have in stock, which is also pretty sustainable too! It's a challenge, but I'm up for it. 

Repurposed Shapes and Spheres jewellery collection
by Elin Horgan

Repurposing and Recycling

Inspired by many of the amazing designers that I interviewed in my Indies in Lockdown blog series, I have learnt that working with what you already have IS possible!

During lockdown one, I spoke to jewellery designer Elin Horgan who found herself in a similar situation. Unable to get the components she needed from her suppliers, Elin decided to challenge herself and work with the stock she already had. 

By repurposing and recycling her scrap silver, Elin created a bold and beautiful collection of one off pieces named Shapes and Spheres, a totally unique way to keep her productivity and creativity flowing through a difficult time. Which I think is just amazing and super inspiring! 

Another creative who completely smashed lockdown one and adapted to the new change to her work and homelife was artist Emotional Waterfall, who, after realising she couldn't get to her studio, ended up turning a corner of her kitchen into her new creative space. 

By embracing her new set up Emotional Waterfall (aka Jemma Burnsnell) was posting daily inspirations and creations, even encouraging us to adorn glass jars and tins (basically the recycling) with amazing prints and colours. It was truly a joy to see her latest creations pop up on instagram! 

These two (of many) brilliant creatives have inspired me to rethink the way I work when life throws us (an albeit massive) curveball, to not dwell on what I can't do and focus on what I can accomplish. It's actually a really exciting thought! I literally want to start creating right now! Lets get the blog finished first...

Amazing upcycled tins and jars
by Emotional Waterfall

Using media outlets to share your creativity

You may not realise it but, if you used lockdown as a creative window and turned your hobby into a side-hustle or a small business you have already started to look outside the box! You are selling on your own little online platform and for many of you  - due to bricks and mortar shops not being open right now - you have created your own little shop! Well done you! 

We are not just talking about creative makers here...As a multi-disciplinary creative, I am also a musician and a DJ. The music industry has suffered so much this past year and I have (we all have) completely missed experiencing live music as performers, creators and music lovers. 

I'm also saddened that my club night Bang turns 18 years old (I know, 18!!) this month and we cannot throw a big banging party to celebrate! 

However, I am really grateful to have been able to continue sharing music that I love via my radio show - This is Radio Bang. It has been a perfect (and the only) outlet for me to continue with Bang in one guise or another. I am also hoping to do an insta live DJ set too. 

Up until now I have been reluctant to DJ (or speak) on an insta live, despite presenting my own radio show and putting on club nights, ridiculous really! It's the same with performing with my band, I will stand up in front of a crowd of people at a gig and absolutely love it.

DJing at Bang and loving life 
 Photo credit Ania Shrimpton for Nitelife

So, why does an insta live performance somehow seem to expose us more? 

Well, quite frankly, it doesn't! If anything people get to see the real, completely natural, endearing and lovable you! So just do it! 

Stepping out of your comfort zone is another way to look outside of that box and try something new. I completely encourage it! 

As I've said before it's all about video on social media right now and we need to be confident to use it. Never before has there been such exposure, so pick your medium, find out what works best for you and go with it. 

Since covid hit, we have all now become experts at adapting to change so let's use this new super ability to benefit ourselves, promote and inspire creativity! 

Whether it's looking outside the box to create something new from old or stepping outside your comfort zone and performing on insta live, I really hope I have inspired you to keep your creativity flowing! It takes some muscle but I promise you it will be worth it. 

In my next blog post I shall be encouraging us all to Share the love! With a look into how we can support each other more, in life as well as on instagram and in business. 

I am really interested in hearing from anyone who has any tips or stories on any of the topics discussed in todays blog post, so please do get in touch, get involved and share the love! 

Watch the IGTV Vlog that goes with this blog post and covers literally everything and more in-between in 11 minutes! Have a great week x 

How to create great Instagram content without the stress

Despite all the lockdown madness and home schooling I still have my blogging mojo and would like to share my ideas on instagram content creation and how to get your own mojo back; whilst battling through this tough start to 2021.

Before we move on to my content creation tips, I would like to do a quick recap on last weeks topic on the instagram algorithm. It was really great to begin to create a community where we can talk about different topics, share tips, thoughts and ideas via social media.

The insta small business community agreed that the algorithm had certainly dropped engagement around Christmas, with some indie makers noticing a drop for quite a few months previous to this; with the feeling that insta certainly did seem to support corporate business over indie sellers.

Bec Denton from Dakota Rae Dust had a really interesting theory that may also have contributed to the Christmas drop in engagement.

Bec Denton designer at Dakota Rae Dust

"I definitely noticed a drop before Christmas. My stories views AND post likes and interactions dropped right off. I put some of it down to the increase in other similar businesses all upping their social media efforts at the same time, trying to push (their) Christmas sales". Bec Denton.

Did you notice this as a indie business or maker?

For me personally, I found the competition pretty full on if I'm honest, there was certainly a hardcore of sellers doing (insta) lives and posting loads of content BUT you want to get noticed and make sales right?

Or perhaps you were a potential customer wanting to shop small but found yourself overwhelmed with the amount of indie makers popping up on insta with their Christmas gift promotions? Maybe you were bombarded with corporate ad promos? Whatever you experienced, let me know! I'm intrigued!

Thanks to Bec and every one who reached out, I think we all agreed that trying to keep up with the algorithms is exhausting with many of us feeling beaten by it! Which is, sadly, just what instagram wants! Which leads me nicely to todays topic!

Motivating yourself to create that content....

As a newbie to product based selling (with my slow fashion brand Fruit Salad) this is my first January in business. I am learning this year, I have no expectations on whether the lockdown or a 'slow January' is affecting me or not. It's certainly a quiet time for sales......tumbleweed slowly rolls past....

Yeah, everyone is skint, but makers gonna make and sellers gonna sell, well that's the plan anyway..

After talking with various indie biz mates and insta community groups, it's clear that lots of us are feeling unmotivated and uninspired with a lack of content ideas for instagram. As January (and lockdown) continues many of us are STILL not feeling it and something needs to change, we need a boost!

After offering some motivational tips to a few indie makers (who seemed to appreciate it!) I felt I had something to share on content creation.

If I'm honest, I like creating content, as does my indie maker buddy Sophie Filomena who confessed, earlier this week, to be 'obsessed' with social media announcing she 'couldn't stop' creating content! Ha! Well good for Sophie, this needs celebrating in these times!

I can't say I am personally 'obsessed' but I do enjoy creating content and planning social media promos, I am, however, aware that many people hate it and find it stressful even (close your ears Sophie) boring!

It shouldn't be that way, especially if it is for your business. You should feel proud of your products and want to share them with everyone else. Why wouldn't you want your instagram platform to be the best it could be? It is, however, a very daunting and overwhelming thing to take on if your heart (and mind) is just not in it!

I am very much aware that social media can cause stress, anxiety and effect your mental health, I certainly do not want to encourage anyone to do something that may affect their wellbeing.

We all need to get the balance right and make social media posting work for us physically - how much time you can realistically spend creating content - and mentally - finding the times you are happy to post without causing stress.

This is REALLY important!!!

Sadly, the instagram algorithm doesn't care about your wellbeing so posting consistently - even if it is just once a week - will keep your content on the insta radar and popping up on your followers/ customers (and potential new followers/customers) feeds. Consistency is key!

Here are some tips based on my own personal experiences to get you inspired to create a back up library of posts without the stress - you will need put some work in initially but we cant just get everything for free, can we?

 Sophie Filomena 'can't stop' creating content!

Look at your instagram insights

Instagram insights hold a mass of information to help you to find out which of your posts have scored the highest in reach, likes, follows etc - You may be very surprised by what you find but these are your best posts!!

Insights enable you to be able to find out your best posts for all of the above and you can refine your search to include top posts for the past week, month, year and so on.

A quick tip here is to notice your Top 9 posts (squares) for each search only. This limits the amount of research you have to do and gives you the best of the best content.

Now you have a list/ a collection of images/ videos/ stories - whatever you searched for (yes, it sounds mind blowing but you can end up collecting lots of content and information to create new content - stay with me!) so what do you do with all this content and information?

Reuse your most popular posts

That's right, you don't have to constantly create brand new posts, if your 'Top posts' are still relevant to your business you can reuse them.

Nobody is going through your content with a fine toothed comb looking for repeat posts (unless they have far too much time on their hands) and if a certain piece of content worked for you last time, there is no reason why it shouldn't work again.

I have a rule, if I can't see that post in the past few months (or three thumb scroll through my insta wall) it's fair game!

Recreate your Top 9 posts

Whether its the Top 9 posts that got the most likes in 2020 or the top 9 posts that got you the most followers in the previous month, you can recreate these posts using your latest products / designs / makes.

If your Top post is a flat lay product shot, recreate that post using your latest creations/ products.

If another top post is of one of your customers with your products ask your customers to send in new photos, maybe offer a small discount to get them involved?

Customer photos are particularly helpful for fashion businesses in the UK atm as we are currently unable to produce photo shoots of our new products due to social distancing and lockdown rules.

It's also great to see indie makers using their own products, sometimes the best (and only) models for the job are yourself and your families. Get creative and get over hiding yourself away. Be your brand and think outside of the box!

Your Top 9 posts are always changing, as you add more content and the algorithms change. You will always have a never ending supply of content to reuse or recreate! Its a win, win!

Decide how often you can post

As I mentioned earlier, you have to be realistic about when you can post and find a time that suits you both physically and mentally.

Do you have a time to post every day? Do you need to post every day? Perhaps you can shorten the amount of time you post to just week days, leaving your weekends free or maybe you only need to post once a week?

Whatever you decide works for you, be consistent. Remember those algorithms like consistency and will continue to share your content with your followers whenever you post.

It makes sense to reduce the amount of content you create if you are finding it stressful, don't beat yourself up over posting a lot, it REALLY isn't worth it.

Following my (random) insta ban with my No Debutante account (see last weeks post) I became less inclined to post every day. I noticed that my followers and likes remained consistent - they possibly even started to rise - when I started posting less content! Which was pretty awesome, but I would never have found this out without taking (albeit an involuntary) step back from insta.

Find out what works for you, experiment with your posting until you find your own groove, where your content is still being shared and your followers (and hopefully sales) will continue to rise.

Make a plan

This is actually easier than it sounds.

There are, of course, social media apps (like hootsuite) that can help you schedule a years worth of posts if you really want to but I would suggest making things as simple as possible to reduce stress and a lack of inspiration / boredom. The less pressure you put on yourself the better!

Plan your posts once a week, I always decide on my content on a Sunday afternoon, ready for the week ahead. I select my images and email them to myself (or create a folder in google drive) so I have all my content in one place, ready to post.

I am a daily insta poster for my Fruit Salad account and I post every weekday morning around 10am - I often have weekends off posting unless I am taking part in a virtual market, have an offer that I need to promote or a new make I'm desperate to share!

I usually write my content copy (the words for my post) spontaneously on the morning that I post but if you find that difficult you could also plan your copy - Another tip here is to keep your wordcount to a minimum, if you are not a wordsmith and find this stressful, hashtags can say so much sometimes!

You can still be spontaneous!

Now that you have decided where, when and how you are going to post and have that library of content waiting to be used that doesn't mean that you rule out spontaneous posting.

If you have a new creation or a life moment that you want to share, screw your scheduled post and get it out there. We wanna see it! This also means you will have a spare (scheduled) post that can now roll over to next weeks posts, giving you more content to work with!

Amazing content by Dakota Rae Dust

Do your research - which types of posts work for you?

Going back to your Top 9 posts and insta insights, it always a good idea to see which types of posts work the best for you, perhaps its reels or maybe you get high engagement on stories? IGTV may work better for you or maybe you are all about photo content. Whatever works for you keep doing it.

Take time to experiment and find out what gets you the most reach or followers and also what you enjoy doing the most. Don't go making meet the maker or information videos if you don't like talking, make a reel instead and type in your words.

Push your boundaries but don't do it so much that you feel anxious, it's your platform, do what you like with it! You don't need to create reels just because everyone else is doing it!!

A tip here is that video is getting much more engagement and reach so perhaps find new ways to make video work for you in the near future.

Practise ideas and experiment before you share. I personally am not someone who really uses or enjoys tik tok but creating reels is fun and actually pretty easy. Hmmm! Perhaps I can create another blog post on video content in the future? Let me know what you think.

Remember to use a variation of products shots, lifestyle inspired content, inspirational or information graphics, people wearing/using your products (smiley faces are always a winner) on both photos and video.

One last tip - Reshare anything you post on your wall to stories, its instant content without the effort!

Don't worry be happy!

If you find it's all getting too much, take time out and post less regularly.

Do NOT obsess over how many likes and followers you have or compare yourself to others. Do your thing and you will get to know your usual amount of likes and how often you get new followers and learn to be happy with that.

Set yourself realistic goals, this will help you to recognise progress, understand what you need to work on and give you a little boost as your business grows at its own pace.

It's your platform so don't put too much pressure on yourself and try to have fun with it. 

All of the above ideas and tips are just that, ideas and tips. Do what you can and try and make things more manageable for yourself and your indie biz!

In my next blog post I will be discussing how lockdown and Brexit may be blocking indie business stock and creativity, sharing how I have personally been affected and starting a conversation with other creatives and indie businesses. Please do get in touch if you have anything to share on this issue.

Until next week, good luck with your content creating! I hope that this post may bring some inspiration and motivation to you, even if you are a fully established content creator! If you are the latter and have any tips and ideas, please do let me know so we can share them in the next blog post and vlog.

Speaking of vlogs, watch the latest IGTV video that goes with this post

One more thing....It's the Fruit Salad Weekender this weekend (Fri 29 - Sun 31 January) where you can get 15% off everything in our online shop! Just use the code WEEKENDER21 at checkout!

Big Love x