Anti fashion feels

No Debutante loves anti-fashion fashion. 
It's a given. If it's a bit quirky, even a little odd, I'm in! 

Despite being a fashion blogger and fashion editor, I am always inspired by a fashion designer that does things differently. This is one of the reasons I support independent designers. 

Anti-fashion is not trend led, it has it's own style and beats to its own drum, keeping it fresh and contemporary. 

Anti-fashion does not mean you hate fashion. 

Independent designers create small fashion runs, they are non-corporate and their pieces are not mass produced. It's all about the creativity, they are free to do their thing and if people start wearing their creations, even better! It's non-conformity, it's punk! 


Today, I am looking at independent fashion designers, two of which, including Fuud London and Smock Me are new designers to feature in the No Debutante blog. 

From street wear to super-cute styling here are a few fashion designers that have caught my eye lately, with that anti-fashion, do it your way feel. 

Fuud London  - streetwear without the labels

Fuud London  

Coincidentally, the Fuud brand started in my hometown of Bristol with the Fuudhood, a detachable hood/scarf design. It was only at the end of 2018 that I rediscovered the Fuud brand, now known as Fuud London, on Instagram. 

I was taken in by the bright colors and bold prints used on these super-styled, streetwear garms including sweatshirts, hoodies and joggers. These garms have a kinda retro feel to them whilst looking super slick and let's be honest, mega comfy! Fuud London gives a fresh twist to streetwear, it's more about the design and cuts, than a logo. 

The prints are cut up into panels alongside plain fabrics and colours, I am loving the unmatched legs on the trackies. Yep, I am totally swooning over one of these streetwear co-ords! Nice one Fuud London!

Smock Me

I am a sucker for graphics and I am loving these kawaii punk style logo graphics from Smock Me. They basically had me at the logo. I am loving the quirky, hand-drawn style graphics layered over day-glo camo prints.

Smock Me create bright and bold unisex streetwear piece with graphics that remind me of skate artists like Jim Philips mixed with a kawaii style. Smock Me are an independent LA based brand and are definitely one to watch. 

Lazy Oaf

Yeah, I am obsessed, sorry not sorry! Lazy Oaf have been keeping my world weird for a fair few years now. How can I not share their latest garms? Actually, how did I miss this super-cute hearts cardigan? Yep, it's already sold out, as Lazy Oaf do small runs, making their limited edition garms internationally sought after by all the kawaii kids...and me! 

The Lazy Oaf X Esther Loves You collaboration is just the cutest! All pastel colourways and kawaii bunny prints. 

Who doesn't want the pink bunny boilersuit or the adorable lilac Bungarees?? This is why No Debutante loves Lazy Oaf. Super cuteness and those 'Lazy' slogans! 

OMG The Bungarees!!!!! 

Esther Loves You is an artist and creator of the super kitsch Esther Bunny and has collaborated with Lazy Oaf on several occasions. Lazy Oaf's style suits the Esther Loves You graphics perfectly and I want to see more, more, more! Anti-fashion is so much more fun! 

Super-cute Esther Loves You Bunny graphics for Lazy Oaf